Joana is an ICF ACC-credentialed intuitive coach with a background in biomedical science, empowering high-achieving women to lead with confidence, authenticity, and purpose through a holistic blend of neuroscience, mindset, and somatic practices.
My mission is to empower women to embrace their authenticity, lead boldly and cultivate deep self-trust by connecting with their intuition.
Too many women in leadership play small to meet expectations. I empower you to lead boldly and authentically—on your terms.
With a background in biomedical sciences and corporate coaching, I combine NLP and holistic methods to help women overcome self-doubt and step into confident, impactful leadership.
NLP Master
Graduated from the NLP Academy as a Master Practitioner, certified by the ITCA (John Grinder, the co-founder of NLP, Carmen Bostic and Michael Carroll).
Certified Life Coach
Started as a Certified Life Coach on Plumm, a leading HR platform integrating mental health support into workplace well-being.
Launched a transformative coaching practice dedicated to helping individuals achieve confidence, clarity, and alignment in their personal and professional lives with a touch of spirituality backed by science.
Specialist Biomedical Scientist
As a HCPC registered Biomedical Scientist, I spent over five years working for the NHS, leading a team of three and organising workshops to promote well-being. In 2023, I transitioned fully into coaching to empower others on a deeper level.
Certified Holistic Coach
Integrated somatic work, mindfulness, and energy alignment into my coaching to help women step into their power holistically.
ICF Recognised Coaching Credential
Refining my expertise in leadership and coaching, equipping me with advanced methodologies, ethical frameworks, and transformational techniques to support women at all levels.
NLP Educational Consultant
Joined the NLP Academy working with the world’s leading NLP training provider and co-founder John Grinder to uphold excellence in NLP education.
Holistic Coach & Energy Healer
Today I am proud to be
helping women to trust their intuition, lead with confidence, and break limits. I focus on empowerment and run confidence coaching programmes, Reiki healing and Oracle Card readings, for lasting impact.
Most coaching focuses on surface-level strategies—ours goes deeper.
Using NLP, somatics, mindfulness, and energy work, Joana helps women shift from within to create real, lasting transformation.
It’s not about doing more, but becoming who you truly are.
As an International Coaching Federation credentialed ACC coach, Joana brings globally recognised coaching standards to leadership and personal development.
For organisations, this means:
✔ Proven coaching methodologies aligned with ICF’s gold standard.
✔ Measurable leadership transformation backed by rigorous training.
✔ Trust and credibility that foster authentic confidence and empowered action.
Investing in ICF-certified coaching ensures you receive expert guidance that enhances performance, resilience, and long-term success.
Joana had a way to walk me through what was happening with simplicity and kindness. Even laughing became a therapy!
My sessions with Joana provided me with profound balance and clarity, integrating mind and spirit in a transformative way. They were rooted in trust and truth.
Working with Joana has been life-changing. Through our sessions, I learned to approach situations from a new perspective, focusing on creating positive mental shifts and redirecting my thoughts toward helpful and empowering outcomes. I feel stronger and more in control of my life. I would recommend her sessions to anyone.
Joana is amazing at what she does. Each session was valuable, and she provided a lot of insight with a variety/mixture of meditate and techniques. She helped me discover the root of a lot of my struggles and how to work through them. We shifted my mindset to be less self-deprecating and be more positive. Joana stressed to me the importance of self-care and self-love. I learned so many tools to live a more peaceful life, and I'm truly appreciative of her!
Joana is a very talented coach with an intuitive coaching style. She took the time to assess my situation and asked questions that challenged me to think outside the box. She is a great listener and provided me with valuable and credible insight. She has a very uplifting and positive energy while still being able to remain calm and grounded. I found it very easy to open up to her and I truly appreciate her support and guidance. I highly recommend her as a coach and I am forever grateful for the instant results I got from working with her!
Stop procrastinating and thinking you’re not worthy or good enough and start the shift to become a more confident and empowered woman!
