About us
Joana is an ICF PCC-credentialed coach with a background in biomedical science, combining neuroscience, NLP, and somatic work to help high-achieving women overcome overthinking and lead with clear, confident decision-making.
My mission is to help high-achieving women quiet the noise of overthinking, reconnect with their inner clarity, and lead with confident, self-trusting decisions.
Too many high-achieving women in leadership second-guess themselves in the moments that matter most. I help you think clearly, trust your decisions, and lead with confidence under pressure, on your terms.
With a background in biomedical science and corporate coaching, I combine NLP and targeted coaching methods to help you break patterns of overthinking and step into clear, confident leadership.
NLP Master
Graduated from the NLP Academy as a Master Practitioner, certified by the ITCA (John Grinder, the co-founder of NLP, Carmen Bostic and Michael Carroll).
Certified Life Coach
Started as a Certified Life Coach on Plumm, a leading HR platform integrating mental health support into workplace well-being.
Launched a transformative coaching practice dedicated to helping individuals achieve confidence, clarity, and alignment in their personal and professional lives with a touch of spirituality backed by science.
Specialist Biomedical Scientist
As a HCPC registered Biomedical Scientist, I spent over five years working for the NHS, leading a team of three and organising workshops to promote well-being. In 2023, I transitioned fully into coaching to empower others on a deeper level.
Certified Holistic Coach
Integrated somatic work, mindfulness, and energy alignment into my coaching to help women step into their power holistically.
ICF Recognised Coaching Credential
Refining my expertise in leadership and coaching, equipping me with advanced methodologies, ethical frameworks, and transformational techniques to support women at all levels.
NLP Educational Consultant
Joined the NLP Academy working with the world’s leading NLP training provider and co-founder John Grinder to uphold excellence in NLP education.
Intuitive Leadership & Embodiment Coach
Today I am proud to be
helping women to trust their intuition, lead with confidence, and break limits. I focus on empowerment and run confidence coaching programmes, Reiki healing and Oracle Card readings, for lasting impact.
This means you get:
✔ Proven coaching methodologies.
✔ Measurable leadership transformation backed by rigorous training.
✔ Trust and credibility that foster authentic confidence and empowered action.
Joana had a way to walk me through what was happening with simplicity and kindness. Even laughing became a therapy!
My sessions with Joana provided me with profound balance and clarity, integrating mind and spirit in a transformative way. They were rooted in trust and truth.
Working with Joana has been life-changing. Through our sessions, I learned to approach situations from a new perspective, focusing on creating positive mental shifts and redirecting my thoughts toward helpful and empowering outcomes. I feel stronger and more in control of my life. I would recommend her sessions to anyone.
Joana is amazing at what she does. Each session was valuable, and she provided a lot of insight with a variety/mixture of meditate and techniques. She helped me discover the root of a lot of my struggles and how to work through them. We shifted my mindset to be less self-deprecating and be more positive. Joana stressed to me the importance of self-care and self-love. I learned so many tools to live a more peaceful life, and I'm truly appreciative of her!
Joana is a very talented coach with an intuitive coaching style. She took the time to assess my situation and asked questions that challenged me to think outside the box. She is a great listener and provided me with valuable and credible insight. She has a very uplifting and positive energy while still being able to remain calm and grounded. I found it very easy to open up to her and I truly appreciate her support and guidance. I highly recommend her as a coach and I am forever grateful for the instant results I got from working with her!
Stop procrastinating and thinking you’re not worthy or good enough and start the shift to become a more confident and empowered woman!
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